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Case Study
HelloFresh: Scaling Global Employee Advocacy with Real Links
HelloFresh partnered with Real Links to scale their employee ambassador program globally without requiring employees to access additional platforms. The solution leveraged Slack integration to engage employees within their existing workflow, resulting in 2.2x more content views compared to paid channels and a 4x increase in Careers Centre visits.
5,000
Unique content views within 2 weeks
Results at a glance
5,000
Unique content views within 2 weeks
2.2x
More content views vs. paid channels
4x
Increased visits to Careers Centre
87.7%
Employees engaged through Slack without accessing the platform
90
Employee ambassadors
37
Job applications generated from the campaign
01
The Challenge
Scaling global advocacy without adding friction
HelloFresh needed to scale the impact of highly engaged brand ambassadors globally without introducing additional technology friction. Their objectives included:
- Rapidly scaling ambassador impact across global teams
- Engaging employees within existing communication channels (Slack/Teams)
- Maximizing employer brand content reach
The "Unlocking Opportunities" campaign
HelloFresh launched the "Unlocking Opportunities" campaign using Real Links, focusing on recruiter enablement and employee engagement. The approach included:
- 90 employee ambassadors sharing 8 pre-planned content pieces supporting the employer brand
- Gamification incentives (weekend away prizes)
- Slack integration enabling 87.7% of employees to execute all actions directly from Slack without visiting the Real Links platform
- Automated recruiter enablement streamlining campaign execution
02
The Solution
03
The Results
Nearly 5,000 content views in two weeks
Within two weeks, the campaign achieved nearly 5,000 unique content views. The platform delivered 2.2x more visits compared to paid channels and generated a 4x increase in Careers Centre visits.
Employees provided positive feedback regarding ambassador effectiveness and ease of use. Direct Slack communication fostered human connection, driving participation. Gamification competitions maximized engagement, and the campaign unexpectedly generated 37 job applications.
2.2x
More visits vs. paid channels
4x
Careers Centre visits
37
Job applications generated
What they said
What we didn't have was the ability to scale advocacy globally at speed. Real Links' campaign approach has enabled us to scale our advocacy efforts quickly.
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